Branding & Promotion
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.Brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
Building a relationship starts with direct conversations with consumers. We create content that involves them and gets them to interact with the brand using innovative activation ideas. Ultimately, these ideas go beyond grabbing attention and create a brand experience for every consumer..
Brand Promotions not only creates news-worthy advertising for our clients, we also believe in creating stories and involvement with our own properties. These properties work for us as an exercise in understanding consumers of today and gaining further experience in large-scale activation ideas.
Our fresh approach to brand events goes beyond pomp, display and splendor. Working with consumer insights, we create experiences that are memorable and involving.
Creating an attractive display space and stalls requires an in-depth understanding of brand values, characteristics and objectives.
The digital front is constantly evolving. Therefore, we believe in staying ahead of the game and using innovation and technology to make the best of a medium that is set to change the future of advertising..
Approaching the consumer at the point-of-sale or point-of-choice is a challenge. And we solve this with original store branding that involves consumers. We use innovations in existing in-store media that surprises and engages consumers. Apart from this we also create attention-grabbing signage and out of store imagery to attract consumers.
We create heavy and conclusive promotional advertising for brand launches and offers. This includes everything from flyers, tent-cards, standees and leaflets to much more. We are also open to creating innovative media for promotional advertising.
Our experience in creating memorable and engaging store design depends on echoing the values of the brand and the consumers they are targeting..